Wednesday February 20th, 2013 – Milwaukee, WI
I truly believe 2013 is going to be my most memorable year ever – and in a good way. I feel an energy building and positive things are happening all over the place. This is exactly the way I’ve always pictured it, but for whatever reason it’s taken this long to finally happen. I am SO ready.
I’ve already had a great experience filming a TV spot for Comcast in Indianapolis this year and I think that will lead to other opportunities as the year unfolds. I knocked that spot out of the park and did different material than I did on my Craig Ferguson spot – which was four years ago now.
The Laughing Skull Festival will be a positive experience in Atlanta in March, as everyone that has done it has nothing but raves about the entire vibe of the event. Then in April it’s a chance to shine in my hometown of Milwaukee with a series of ‘Schlitz Happened!’ shows. It’s all a dream come true, and exactly what I want to be doing. I’m finally starting to see a payoff for my efforts.
Today I got the best possible birthday gift I could imagine when Jon Greenberg called to invite me to be a part of a promotion on March 13th for the Milwaukee Admirals hockey team as they’ll be doing a “Tribute to Uranus Night”. Anyone who knows about Uranus knows March 13th is the date Sir William Herschel discovered the planet in 1781, and it’s the perfect day to pull this off.
I’m not exactly sure what the final outcome will be, but I get to make an appearance during the game as The King of Uranus and I couldn’t be more thrilled. What fun it will be to show up with full regal splendor and walk out on the ice in front of hockey fans. Some may boo, others will be stunned – but EVERYONE will laugh and that’s the whole idea. This legitimizes this gimmick.
I’m especially thrilled to be doing this for the Admirals, as they’ve always been marketers and promoters of the highest order. My friend Tom Green used to sing the national anthem at games in full Elvis regalia, and it was a fantastic promotion that fans came to know and enjoy. They’ve always been ahead of the curve with their promotional savvy, and this is the perfect gig for me.
I have known Jon Greenberg and Admirals VP of Business Development Mike Wojciechowski for years and couldn’t think higher of both of them personally or professionally. Woj is naturally funny and has always been a fan and supporter of mine and Greenie worked in the front office of the Milwaukee Brewers for years and would always leave tickets for me whenever I needed any.
These are exactly the kind of people I want to work with and be around, and I’m flattered they decided to let me be a part of this event. Nobody else on Earth could pull this off and if nothing else it will be one of the most memorable nights of my life. Who else could be King of Uranus or more importantly - who else would even WANT to be? I’m going into this without competition.
This could be a huge success or a total flop, but I’m totally betting on success. Greenie told me they’re always looking for promotional angles, and when they saw March 13th as the anniversary date everyone in the office laughed immediately. Of course they did. Like my slogan says – ‘It’s ALWAYS funny when it comes from Uranus!’ And it is. I can’t wait to breathe life into a King.