Friday December 6th, 2013 – Gurnee, IL
My future boils down to marketing, and I know it. It’s not a secret, and now it comes down to execution. Will I or will I not be able to sell myself to enough people to continue to forge out a living doing what I was born to do? I say I will, but I am going to have to rethink my methods.
The first thing I will need to do is assume I am starting all over - which in a way I am. I’ll need to put together a complete list of everyone I can find who has the possibility of hiring me where I see myself working, and then get my name in front of them in a positive way until they hire me.
A content filled up to date newsletter is going to be a must have for 2014. Building long lasting relationships takes consistent effort, but it’s so worth it when it works correctly. Zanies is a great example, as we’ve been helping each other for twenty years. That relationship has been win/win.
As much as I love them, that’s not nearly enough. I need to forge similar relationships with lots of people all over North America and beyond. Comedy clubs don’t pay nearly what the speaking field pays, and I’ve got enough true life stories and stage chops to make a mark there in a hurry.
There have been quite a few top level speakers that have come directly from the comedy clubs, and I know several of them personally. Dale Irvin, Greg Schwem and Tim Clue are all based out of Chicago, and they smartened up a long time before I did. They’ve all been speaking for years.
Todd Hunt is a friend who was never a comedian, but he does give humorous speeches and he is THE best marketer I’ve ever seen - with the possible exception of James Gregory. Todd and I exchange ideas often, and I’ve helped him make his speech funnier over several years. Now he’s making suggestions how I can market myself better, and I’m listening with wide open ear holes.
There’s a whole lot of work to do, but that’s not the problem. The key is to sort it out into what needs to be done in what order, and sticking with that plan no matter what. I look at it as if I were building a house from the ground up. There needs to be logical progression, or it won’t get built.
I’ll admit that’s been an issue in the past. I’ve intended to build a house, but instead of digging a foundation I might varnish a door or squeegee a window. That’s not the right order, and that’s why I’m in the position I am in now. I’m not beating myself up, I’m just assessing my situation.
A new year is just ahead, and this is a perfect time to be thinking about all of this. I’ve hung in there this long doing it my own haphazardly way, why not switch it up and learn from my many mistakes so I can achieve results I really want? I’m excited knowing I’m doing it right for once.
I met with Eric Feinendagen tonight to plot out 2014. He’ll be my pit crew chief as I transition into speaking and more corporate work. I have the ability, and now I’m putting my team together to finally get my payoff for all my decades of struggle. I know there’s a place for me somewhere.
The most important thing to remember moving forward is that I’m not in the comedy business. I mistakenly thought I was for thirty years, but I’m in the MARKETING business. Humor is my basic product, but comedy clubs aren’t the only outlet. It took a while, but I’m finally wising up.
|McDonald's is not in the fast food business. They are in the real estate business.|
|Walmart is not in the retail business. They are in the trucking and transportation business.|
|Dobie Maxwell is not in the comedy business. He is in the marketing business. This is the age I should have known that.|