Monday March 3rd, 2014 – Mt. Prospect, IL
Along with everything else I’ve got going on, I’m still pecking away at the Uranus project on a daily basis. I simply have to force myself to make time, even when there isn’t any. I’ve got more than enough other gnawing gremlins to keep my pea brain busy, but I don’t want to let this die.
If done right, this will be the funding for my golden years – if indeed I’m lucky enough to have any. With all the stress miles placed on my body and psyche until now, I’ll be lucky to make it to St. Patrick’s Day. There are no guarantees for anyone, so I might as well follow my crazy vision.
Actually, it’s not so crazy at all. Everyone else might think so, and that’s good. That’s exactly what I want. It’s an attention getter, and that’s what any business needs. What it also needs is an organization behind it to execute the crazy idea. That’s what I’m working on now and it’s hard.
I am looking to create a trusted brand that makes the most amount of people smile as possible. It would help if they also bought something, but I’ll start with the smile and go from there. I am banking on smiles building trust, and once I have that I would hope sales follow. That’s the plan.
Disney sure did that. Mickey Mouse makes people smile. He’s cute. People trust him, and they pay BIG money to show their allegiance in many ways. I see the King of Uranus and a collection of other characters doing the same. I’m not saying I’m expecting to have a Uranus theme park or movie studio, but I do foresee building a legion of fans that are loyal to my brand. It WILL work.
I know it will work because I continue to test market every day. I have a baseball cap that says “KING OF URANUS” on it, and I’ll wear it on occasion just to see if anyone notices. Many do, and they always at least smile when they notice or once in a while even laugh out loud. It works.
Then there’s my ‘URANUS 1’ license plate. That gets people smiling every single day without exception. I can’t count all the times I have been lost in thought about something at a traffic light and then notice someone in my rear view mirror giggling like a girl scout while taking a picture.
I can only imagine what it would be like if I really went all out and LIVED the gimmick. What would it be like if I had a vehicle completely decked out in Uranus themed garb – whatever that might be – and had it loaded with funny products to sell, or at least catalogs to pass out to people.
I look at the King of Uranus in the same league as Santa. Who doesn’t brighten up when Santa walks into a room? I have to believe even Jews and Muslims get a tingle somewhere. Santa is all about fun and giving and everything good. That’s what I want the King to be too. He’s positive.
Tonight I had another chance to practice on Mike Preston’s ‘Psycho Babble TV’ cable access show. He lets me experiment, and I’m very grateful for the chance. Tonight I got to haul out all of my t-shirt prototypes, along with my ‘I (heart) URANUS’ bumper stickers and promo pics.
I don’t know and don’t care who sees it right now, it’s a chance to get it together. The costume is evolving, as is the character. This is a great way to polish up what I still think is a concept that will be bigger than all the other projects I’ve ever done combined. www.psychobabbletv.com.
|Psycho Babble TV is a very funny cable access show that has been running since 2002.|
|The cast and crew are a group of talented and hard working people. This is not a joke.|
|Mike Preston is the man behind the madness. The question: inspired madman or complete jackass? We're still not sure.|
|The King of Uranus has appeared on several of the now more than 300 episodes. Most of them can be seen in their entirety at www.psychobabbletv.com.|