Sunday April 20th, 2014 – Wilmot, WI/Caledonia, WI
I was up early this morning, but not to look for Easter eggs. The weather was perfect and this is the unofficial start of flea market season. The one I went through yesterday was a small one close to where I live. It was indoors and not that great. Today I ventured farther north to Wisconsin for a run through an outdoor one in Wilmot and then north to Milwaukee for an indoor/outdoor mix.
I have to say, I was sadly disappointed with both but I did learn a lot. I shut my mouth and tried to observe as much as I could on every level. I watched the sellers and the buyers to see how the interaction took place, and I also made a point to see everything that was for sale and how it was presented. Most of it was displayed poorly, and that alone was an important lesson immediately.
I showed up dressed in a pair of jeans and a short sleeve button down shirt with a pocket full of ‘I (heart) Uranus’ book marks to give to anyone who may have noticed my ‘King of Uranus’ ball cap. I’ve worn one in public before, and throughout the day a few people usually laugh and make a comment like “Hey, I love your hat!” I figured this would be a good place to practice my pitch.
Sure enough, I wasn’t in the place more than thirty seconds and one of the vendors laughed out loud and pointed it out to everyone around her. I smiled and gave her a book mark, and I saw her face light up as if she’d just won the lottery. She made a big deal of it, I could tell she meant it.
That made me feel like my day wasn’t wasted, and I kept on walking. It happened a few times more, but not more than ten. Still, I’ll count that as a big win and I’m glad I was prepared with a giveaway item. I don’t have a website up yet, but I did tell everyone about my @UranusTweets Twitter account which is also printed on the book mark. It was a great way to spread the word.
Other than that, I just wanted to see who the winners were that looked like they were actually making a buck. There was a Middle Eastern guy with a turban that had a big display of colognes and perfumes. He looked like a pro, and had a tent set up with sturdy tables holding all his wares.
There was also some family selling produce, and I’d seen them last year. They looked like they were moving some merchandise also. Unfortunately, I don’t want to push produce or perfume if I have anything to say about it. I want to develop a display of Uranus items to sell in character.
It would obviously have to be the right flea market in the right area, but I could see myself with a professional looking display of merchandise doing a well presented slick and funny pitch every half hour to an hour as a crowd gathered. Adding showmanship to the mix would blow the doors off of anyone I saw today. Most of those I saw were desperate looking sorts hawking pure junk.
A few people had some interesting setups, and there were some specialty booths that I thought were well presented as a whole. Other than that, it was a bunch of toothless mooks wasting their time with a mish mash of mostly garbage I couldn’t see anyone paying for. Maybe they do a lot better than I think, but if they do they sure don’t spend their profits on clothing, soap or a dental plan. None of them would be my competitors in the least. I don’t want to do what they’re doing.
I want to SELL, but be entertaining doing it. I didn’t see much entertainment going on at all in Wilmot, but that doesn’t mean it wasn’t worth my trip. I also saw how poorly most booth people treated potential customers, and that blew my mind. Didn’t anybody want to make any money?
One guy had some old slot car racing sets from the ‘70s. I used to love those when I was a kid, and he had some still in the original box. The box was a bit tattered, but it was the original. I was patient far longer than I should have been, but I wanted to find out what he was asking for them.
I had no intention of buying, but I wanted to strike up a conversation and see how much he was able to tell me about what he had. For all he knew, I could have just won the lottery and wanted a price on everything he had. Instead, he kept on blabbing with some other goof, and he never even acknowledged my presence. I hate to say it, but no wonder he’s making a living at a flea market.
Maybe he’s not making a living at all. I should talk, as I’m looking into setting up myself. I am not going to be one of the people I saw today though. If I do it, it’s going to be a SHOW, and it’s going to turn some heads. None of what I saw go on today would happen in what I was doing.
Milwaukee was a lot different than Wilmot. Seven Mile Fair is the largest flea market in all of Wisconsin, or at least that’s what their advertising says. I have been going there most of my life, but it’s really changed over the years. It’s a lot slicker now, and there isn’t as much older stuff.
One thing that really turned me off was a $2 admission charge. Wilmot was $1, as are most of the admissions I’ve ever seen. $2 is a potential deal breaker, and it will be for me because I don’t see myself going back there any time soon. It just wasn’t the place that would fit what I’m doing.
For one thing, very few of either the vendors or shoppers spoke English. That’s fine, but it isn’t the audience that would buy what I would be selling. I’d sell funny Uranus t-shirts at first, along with anything else I could think of that was related. How could I make a sales pitch if they didn’t know what I was talking about? That would be a major problem, but again I just went to observe.
I did see the typical guy selling kitchen knives and wearing the headset microphone, but he was between presentations so I couldn’t see him work. He had a pleasing display, and was elevated to make sure he could be seen by a larger crowd. Eventually, I could see myself doing exactly that.
I’m not kidding myself though. Putting together a presentation like that would cost BIG money to get started. I’d need display tables, banners to say who I am, a supply of merchandise ready to be sold, and probably a sound system of some sort eventually. I am not looking to put on the suit and stand in the sun to sell the typical flea market fare. I would want to take it a whole lot higher.
If nothing else, I can’t believe any other comedian is thinking of this. If they are, I doubt if they could pull it off. I think I’ve got it all to myself, but in the right scenario I could see merchandise selling like crazy. Maybe it wouldn’t be a flea market but rather an art fair or something like that. I’m going to keep tweaking this idea, and come up with a line of products to test out sooner than later somewhere. It won’t be where I went today, but it wasn’t a waste. I learned by showing up.
|I went to some flea markets today to observe what and how to market myself better. www.7milefair.com.|
|Would you purchase a bauble, trinket or doodad from this man?|