Friday July 11th, 2014 – Island Lake, IL
One of the few standout highlights of my childhood that has successfully stood the test of time is my extreme love of professional wrestling. It wasn’t so much the actual wrestling itself as the dynamic personalities and charisma of the wrestlers. I was fortunate to have seen some greats.
Wrestling was a regional attraction for much of the 20th century until Vince McMahon Jr. took over his father’s promotion on the east coast and graduated it to a national and then international stage. Like it or not – and none of the old school promoters did – McMahon changed the game.
The star attraction he used to build his empire was Hulk Hogan, and together they created a big splash not only in the wrestling world but in mainstream American culture of the ‘80s. Hogan is the only professional wrestler to date to grace the cover of Sports Illustrated and that says a lot.
Hulk Hogan became a household name during that time, and Vince McMahon became wealthy beyond belief. Most casual fans of wrestling accept as fact that Hogan was the greatest of his era, but in fact he just happened to be in the right place at the right time. That’s the recipe for success.
Hogan’s wrestling abilities have never been stellar, but that doesn’t matter. His look combined with his persona and charisma were exactly what the public was buying at that time. He nailed it. It was just like the Colonel finding Elvis. That was another example of right place and right time.
For every Hogan or Elvis that hit pay dirt there are countless others that never find the winning combo and are destined to languish in either relative or total obscurity. One of those in wrestling was my childhood super hero and fellow Milwaukeean Reggie Lisowski – aka “The Crusher”.
The Crusher was the Midwest Hulk Hogan, even though Hogan got his first big push working for Verne Gagne’s AWA based out of Minneapolis. That was a major promotion in that era, and all kinds of great talent came through there - and through my little black and white television set.
Wrestling on TV then was basically a one hour commercial for live matches, and it worked. It got me to spend my money, and I loved every minute of it. The Crusher was my favorite, and the favorite of everyone else in Milwaukee. He was the original bad ass, way before Chuck Norris.
The Crusher was born on this day in 1926, and was nearing the end of his illustrious run just as Vince McMahon was starting his. Crusher and so many others that earned it never got to taste the mainstream adulation that Hogan and many that came after him did. That’s just luck of the draw.
The Crusher wasn’t born at the right time, and there’s nothing anyone can do about that. It’s an unfair world, and some things are beyond our control. Another great that got screwed in that way was “Superstar” Billy Graham. I used to watch him as a kid, and he turned wrestling on its ear.
Vince McMahon Jr. admits that if he were in charge instead of his father that Superstar would have been Hulk Hogan ten years earlier. But he wasn’t. And now Superstar Graham lives alone in obscurity, wondering what could have – and should have – been. Life is what it is, and trying to figure it out only causes frustration. The Crusher and Superstar are still big stars in my book.
|The Crusher flexing one of his famous '100 Megaton Biceps'. He was THE wrestling attraction when I was a kid growing up in Milwaukee. "How 'bout dat?"|
|Superstar Billy Graham was ahead of his time. Even Vince McMahon admits it. He was Hulk Hogan long before Hogan, but he never got paid like it. Life just isn't fair.|