Wednesday March 13th, 2013 – Milwaukee, WI
Today quite possibly could go down as THE single most fun day I’ve ever experienced. I had a chance to be the center of attention at the Milwaukee Admirals hockey game tonight in full regal splendor as the King of Uranus, and it was exactly what I thought it would be – a hilarious thrill!
The team has long been known for their stellar and original promotions, and this was ‘Salute to Uranus’ night. They put it in their ads, and I heard back from all kinds of people saying they had heard my name everywhere. I hadn’t planned on my name being attached to this gimmick, so the team did me a favor by getting my name out there too. I don’t mind either way, it was just FUN.
The character itself is still in development, but the fact that an adult would dress up like a goof willingly is a sure way to garner attention. If it weren’t true, they wouldn’t keep sending all those poor saps out in public dressed as the Statue of Liberty trying to drum up business for tax places.
If nothing else, it turns heads for a short second even if only to have the person gawking at the costumed kook think “Well at least it’s not ME.” This is the same principle, but it was received well by everyone and turned out to be an amazing experience. I know I’m on to something here.
It helped immeasurably that the team was totally behind this. Jon Greenberg is on top of things, and always has been. He’s the president of the team, but everyone else was great too. Director of Marketing Tim Van Wagoner worked extremely hard to come up with a true or false quiz to give fans on the bench where they’d give a thumbs up or down. It was the ‘Thumbs up Uranus’ quiz.
I also got to drop the ceremonial first puck before the game, and to see the looks on the faces of the players alone was worth my trip. They gawked at me like I really was from outer space, and I had to bite my lip to keep from laughing. It was exactly the reaction I wanted, and I played it up.
Another major highlight was getting to be part of the ‘Human Hockey Puck’ contest. That’s the one that everyone talked about. There’s a huge sling shot and five fans are put on a plastic flying saucer sled one at a time and slung across the ice to knock down targets like bowling pins to win prizes. I’d seen it done before, but being part of it in full King regalia was a treat I won’t forget.
Between the first and second period I got to sit and sign autographs if anyone was interested in getting one. Jon Greenberg and I had no idea if anyone would show up, but there was a long line of fans wanting pictures and autographs and I felt like Elvis for twenty minutes. It was a big hit!
My friend Drew Olson from 540 ESPN Radio came out to support, and we laughed like school girls backstage about how fun this whole thing really was. He’s seen most if not all of my wacky stunts over the years and he has the full perspective of how much it took to bring this idea to life.
Drew’s radio partner Dan Needles ran a blurb about it on his WISN TV 12 sports cast, and I’m very grateful for the exposure. It cemented the evening, and I’ll remember it forever. It was a big thrill to be able to pull this off, and if nobody else is impressed I don’t care. This one was for me!