Saturday August 24th, 2013 – South Haven, MI
The only thing more fun for a comedian than having a smoking hot show on a Saturday night is having it while the person who booked it is in the room. That way there’s absolutely nothing lost in translation, and everyone is on the same page. Tonight I rocked the house in South Haven, MI.
The guy who books it is a comedian named Jerry Donovan. I’ve worked for him a few times in the last year or so and he’s rapidly becoming one of my favorite contacts. He handles business in the most professional way, and is an absolute joy to work with. I wish all bookers were like him.
It’s extremely rare for anyone to be proficient as both a performer and booking agent, but there is the occasional exception. Jerry is one as is Keith Stubbs in Salt Lake City. Jim McHugh does a superb job in Chicago as does Steve Sabo in Toledo. After them, I have a hard time naming any.
Jerry is one of the hardest working guys I’ve seen in a long time. He finds classy venues in the concentrated area of western Michigan where he lives, and then goes about doing a thorough job of promoting them correctly. That’s the difference. He’s not just running half assed hell shows in sleazy bars. He goes out and finds sponsors and makes sure they’re run properly. And they are.
He makes sure there is adequate lighting and sound – another important detail too many tend to overlook - and hosts the majority of his shows himself. He’s a funny seasoned pro, so it also adds to the quality of the evening. From top to bottom, Jerry pampers the audience, venue and comics.
What a treat it is to work for a guy like that. His hard work shows through, and every time I’ve been lucky enough to work for him it’s been a fun experience. Tonight was no different, as they had a sold out show and the biggest crowd they’ve had for a comedy night to date. It was a blast.
To make the evening even more productive, I was able to bring along one of my students from the Zanies comedy class to do a five minute guest set. He asked to tag along and offered to drive, so that sold it right there. Any time I don’t have to drive, count me in. That was yet another treat.
This is exactly how the comedy business should be on so many levels. The crowds Jerry brings in - get this - WANT to be there. They didn’t win free tickets by the pound by dropping business cards in a fish bowl at the tanning salon. Jerry promotes it all properly, and books top level acts.
There’s a fair cover charge, and people either pay or they don’t. Those that choose to are there to be entertained. That’s the formula, but there’s nothing secret about it. It’s HARD WORK, and plenty of it. Jerry is out there busting his ass trying to make a living for himself and his family. If he makes a profit – and I sure hope he does – he earns every last penny. www.jerrydonovan.com.
As I was getting paid after the show, Jerry told me of one of his venues that has dropped him as booker and is going with one of the greasy ones. They thought he was making too much, and got greedy. The other booker immediately cut the pay for the comics, and began using far lower acts to save money. Cutting corners like that is the beginning of the end before they start. Jerry does it right, and he has my loyalty to the death. It costs a little bit more to go first class, and he does it.
|Jerry Donovan - a class act onstage and off!|