Radio Rage

Friday September 20^th, 2013 – Fox Lake, IL

   I had breakfast with my web designer Mark Filwett today. He did outstanding work on my site www.schlitzhappened.com and he’s about to redesign my personal site www.dobiemaxwell.com as well. If you know of anyone that needs web help, contact him at www.lakecountygeeks.com.

   Mark is nothing short of brilliant in his creativity, and he and I have developed a solid synergy since we’ve been working together on web projects. I must admit I was a bit reluctant to hire him at first, as we were friends from having worked together in radio for years. That can be a minus.

    I have often found it’s best to hire a total stranger, as then if there’s a problem sugarcoating it is not an issue. Doing business with friends can be very delicate, but we’ve had no problems and I don’t foresee any. I’ve paid up front to date, and even though it’s not as much as I’d like to be able to pay he gets it and has done stellar work in my opinion. I’m very satisfied with everything.

   What neither of us is satisfied with is how poorly the radio business operates and why we have to do other jobs to scrape together a living in the first place. We both have paid our radio dues in full, and have roamed all time zones in America learning our craft in strange cities and towns we likely never would have set foot in had we not had the sick inner compulsion to be on the radio.

   There are only a few ‘naturals’ I’ve ever heard on the air, and Mark is one of them. He’s full of both talent and passion for the business, and I always saw him as a big market personality had he chosen to do that. If I owned a radio station, he’d be one of the first people I’d hire to be on air.

   Mark put more effort into his shifts than anyone I’ve ever seen. Once in a while I’d be hanging around the station doing something when he’d ask me to be a caller or help him put together a bit of some sort. That always impressed me, and it still does. The guy loves to be on the radio, and it shows. The sad part is there are a lot of Mark Filwett types who aren’t working, while idiots are.

   Radio is the one industry I’ve ever seen where the biggest non talents can keep their job for far too long. In comedy, if someone stinks it’s very evident by the consistent silence from audiences. If it’s not working – everyone knows it. In radio, people can sit in a room and not have to see the audience as it’s scattered all over. One may think he or she is doing well when in fact they aren’t.

   Any entertainment field is full of insecurity, but radio is the cake taker. I’ve never seen such an insane bunch of self important backstabbing liars, but often they’re the ones that are able to keep their job for twenty years while fresh creative talents get shown the door. Why? They’re a threat.

   I could name a long list of dolts, but I won’t. Mark and I listed quite a few at breakfast, and we were both nauseated to the point we could barely finish eating. The only talent these snakes have at all is managing to keep their jobs as long as they do. It’s not right, but it’s common in radio.

   There’s no reason Mark or I shouldn’t land a solid job at a major market station other than both of us are more concerned about doing a quality broadcast than impressing an idiot nipple tweaker in charge who has two first names like ‘Mike Michaels’ or ‘Steve Stevens’ and couldn’t produce an original creative idea with a funnel and a magnet. Bitter? A smidge, but we’ve earned a right.

Need computer help? Call Mark Filwett. He's not half as geeky as his logo.