Tuesday January 10th, 2012 - Wauconda, IL Time to dive into the marketing pool with both feet. I need to show major improvement in that department but quick, or resign myself to the fact I’ll be working in toilets and hell holes the rest of my life and I just can’t see myself doing that. I’m determined to evolve. That evolution needs to include a massive overhaul of my entire professional life. I have already been working on my personal life and physical health, and I’ve been very satisfied with those results. Now it’s time for my career. I’d like to develop one after all this time. The way to do that will be to associate with quality people who can help me advance to the next level. I can’t do it myself, even though I’ve tried for decades. It’s a team building process, even though I’m the one calling the shots. I’ve helped people, now I need some. I spent the entire day meeting belly to belly with specific people I know can help lay the foundation of something bigger. Jim McHugh set up a breakfast meeting in Wauconda, IL with his marketing friend Rick Young and Rick’s friend Phil Gayter. Phil has an amazing track record of success in the advertising world, and is reinventing himself like many are. Jim has been a great help, as he’s a lot more focused than I am. When I drift, as I do on a regular basis, he helps get me back on course. I need that and appreciate it, and for what I’m doing right now he’s a valued resource. Rick has experience in the business world as well, something I’ve never claimed to enjoy. I need a crash course from all these guys. The four of us kicked around the King of Uranus idea, and sparks flew. It’s all about the marketing, and we were on the same page the whole time. I felt a synergy with these guys, and the more I can delegate to a team, the less I will have to be overwhelmed by myself. We had a productive meeting, but now follow up is crucial. It’s not easy starting up this big of an idea from total zero, and I admit I need help in establishing momentum. I want a team of people to answer to and create deadlines for myself so things can start to happen. Then I went to have a lunch meeting with my booking agent friend Marc Schultz to ask him how I can improve my marketing skills for the corporate world. He has a much more accurate assessment of how to get the higher paying gigs, and I value his opinion greatly. After that, I met up with Tim Walkoe and Bill Gorgo for a brainstorming comedy ideas exchange session. We’ve done it a couple of times before, and want to make it a regularly scheduled part of our week. If someone has an idea, we kick it around and find the funny. The rules are, anything anyone wants to keep for their act has to be claimed. No problem. Between all these people, I’ve got a lot to work on. If I have people to answer to it will help me focus and hold up my end of the deal. I felt like I invested my time wisely today, and had a good feeling after all three meetings. I’m all about win/win, and intend to make everyone’s time investment in me pay off as well. 2012 is the year of marketing mastery.
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