Monday December 10th, 2012 – Rockford, IL
Back in the radio groove. I received a text message from Jim Stone asking if I’d be available to fill in this week on the 3pm to 5pm shift on WNTA in Rockford, IL, and although I was still tired to the bone from my stress riddled epic drive through the elements yesterday I said yes anyway.
I really like and respect Jim, and whatever I can do to help I will. He’s the Operations Manager for all the stations at Maverick Media in Rockford, and that’s not an easy job. He has all kinds of annoying details to look after in addition to hosting his own morning show on WXRX ‘The X’.
Whatever Jim gets paid isn’t enough, but that’s radio for 99.999% of those who ever get in it as a career. Dreams of signing a bazillion dollar Howard Stern or Rush Limbaugh type deal are just that – dreams. Howard and Rush do fine, but everyone else has to squeak out whatever they can.
So many insane cuts have been made in the radio business in the last several years that anyone who still has a job actually has about three as that’s how much work they’re doing. Every station I know of is a skeleton crew, and nobody knows when those next cuts will come – but they will.
I heard from some of my radio friends that the Clear Channel evil empire executed yet another round of nationwide cuts last week – just in time for Christmas. If there is indeed a hell and those heartless reptiles aren’t occupying ringside seats next to Satan along with Hitler, Jeffrey Dahmer and my father, then I don’t want to go to heaven. I don’t see how they can live with themselves.
It’s not just Clear Channel either, but they’re the big one. They’ve got stations in markets of all sizes from coast to coast, and I’ve felt their wrath myself. I was shown the door in Salt Lake City in 2001, and I still don’t see the reason for it other than they want to exist on the extreme cheap.
Pesky details like putting out a quality product have never been the issue. All they look for are ways to continually trim the budget and eliminate the presence of human beings. It’s beyond my comprehension how they can continue to be allowed to butcher what used to be a business filled with creative, intelligent and interesting people, but they totally do. Can someone please stop it?
I saw the list of some of the talent that got gassed in this latest purge, and it made my stomach turn to see how out of control it’s getting. Local icons that have been at the same station for years or even decades are being flushed like truck stop toilets all over the country and it disgusts me.
I’ve been on that chopping block myself, and it usually happens around the holidays to make it all the more excruciating. My heart goes out to all those people who gave of themselves for years only to be tossed away like chewed gum. Radio itself is the ultimate loser for it, but doesn’t care.
Good people with talent are getting screwed over, but I don’t see it stopping any time soon. I’d love to have a full time job with decent pay in a big market, but I don’t see it happening to me or very many others in the near future. I’ll continue to get my radio fix whenever Jim Stone decides to call, but it’s only a part time proposition. He’s lucky to have a job himself, and he knows that.
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