Trudeau Or False

Thursday March 18th, 2010 - Lake Villa, IL

Kevin Trudeau is an interesting character to say the least. He’s always on late night TV with some book he’s pitching, claiming to have all the answers people need to solve their various problems. He’s been around for years, and I have to admit his pitch is persuasive.

I’ve been studying marketing for a long time, and he’s been a lightning rod for all kinds of controversy for several years. He has a super slick rap, but apparently it’s too slick for some as it’s wound him up in prison. Still, I can’t help but find the guy to be fascinating.

I saw one of his new infomercials a few weeks ago when I was in Pittsburgh and wasn’t able to sleep because of the pain in my knee and I have to admit I ordered his books about free money from the government. It claims I’ll be able to get my money back and a whole lot more by tapping the sources he lists in government that have money to send to people.

There’s another guy who has books on this theme named Matthew Lesko, and I got the chance to meet him years ago when he was a guest on a radio show I was doing. I think it was at 93QFM in Milwaukee, but it doesn’t matter. He was a very nice guy off air and the vibe I got from him was that he was just trying to feed his family by selling his products.

He must be doing OK because I still see him on the air occasionally wearing those suits with the question marks all over them making him look like The Riddler from Batman or something. I remember he gave us one after his interview but I don’t think I still have it.

I wish I did so I could see if his methods really work. I’m not stupid enough to think it’s easy to get free money in big hunks, but it wouldn’t surprise me if there was some around for the asking and maybe even a poor shlub like me might qualify for a couple of bucks.

The thing I like about Kevin Trudeau is that he markets himself extremely well. He’s got books and a newsletter and website and has well produced infomercials that get people to order his stuff. They are packed with interesting content and make it easy to make orders.

The thing I don’t like is that he’s always bouncing around from product to product. That is a big red flag in my book, as it seems like he’s insincere and not passionate about what he’s selling that week. I remember him selling a course called ‘Mega Memory’ in the ‘80s and then branching out into weight loss. Then it was miracle cures. Now it’s free money.

I took a chance on his free money from the government books and they arrived today. It was a lesson ordering them because they were always upselling me on something else, but that’s one of the reasons I wanted to order. I wanted to learn for my own sales purposes. It isn’t illegal to sell more products, I just don’t want to rip anyone off. That’s not my style.

The books came with an audio CD and I have to say it was excellent. I’ll read the books and see if I think it’s a ripoff or not. If so, I’m out about $40. It’s a lesson, and I bought it with that in mind. If it works, I’ll admit that too. I have to say, the guy is a good salesman.