Tuesday January 21st, 2014 – Island Lake, IL
Success! Ah, the taste is so sweet. It’s a small taste, but that’s ok. One bite of the highest grade of chocolate or finest cut of steak not only is still delicious – it makes one want more. After quite a few glitches to the point of completely starting over with a different company my new monthly “Maxwell’s Silver Humor Newsletter” has finally been sent out to a handpicked list of recipients.
In the big scheme of life I know it means less than nothing, but to me personally it’s as big of a victory as I’ve had in quite a while. When my business partner embezzled from me a while back it really rocked my world to the core. I totally didn’t expect it, and it jarred my business to a halt.
I had stupidly allowed him free reign of just about everything off stage, and when he pulled his little stunt and I had to fire him it set me back tremendously. We had a nice flow going, and I had a monthly newsletter that was very well received. This was before I started writing a daily diary.
Allegedly we had it up to 2500 recipients, but I can’t confirm that because I never saw any list. I took his word for it, but I have no reason to think he’d lie about that number. On the other hand I had no reason to think he’d steal from me either, but that’s a different story. I think it was right.
When we parted ways, not only did he not give me the mailing list he used it to try and start his own comedy classes using another teacher. I was shocked, hurt and infuriated all at once, and the whole situation degenerated into a big ugly mess. Many of the people on that list were friends of mine outside of comedy and weren’t students at all. I had to explain the situation over and over.
What a nightmare it all turned out to be, and quite honestly I seethed about it for years. I’m not the first person to get scorched by a business partner, but that was personal, messy and took a lot of inner discipline to not track him down and pound a tune on his skull with a monkey wrench.
After dragging everything through the mud for a few years he eventually moved to Australia -which still isn’t far enough away for my tastes but will have to do. I don’t know what he’s into now, and I really don’t care as long as it’s not comedy or comedy classes. The damage is done.
Once in a while I’ll have somebody out of the blue ask “Hey, whatever happened to your old newsletter? I used to really look forward to it.” It makes me cringe inside, but I always tell them I’ll make sure I add their name to the list when I start it up again. Today I fulfilled my promise.
I’ve been compiling email addresses for several years now, and our initial mailing had almost 2000 entries. I know a lot of those will bounce back, and that’s fine. We knew it would take lots of tweaking to get it going smoothly, but we just wanted to get it going. The glitches weren’t fun, and ended up delaying everything by eight days. Our target was the 13th, but we got it out today.
Kudos to my one man pit crew Eric Feinendegen for hanging in there and seeing it through. He knows the situation with the last guy embezzling, and we’ve got a different agreement altogether. Actually, it was almost a good thing I experienced all that because now it’s a much better system and I won’t have that happen ever again. It was a painful lesson, but one well learned. I received all kinds of responses today from people I hadn’t heard from in years. That’s just what I wanted.
This was a long, hard painful road back, but I’m here and it feels ecstatic. I wasn’t sure that I’d ever be able to pull it off, but I hung in there and kept pecking away for years until I could get all the ducks in a row to try again. Today is that day and the sweet taste of victory is extra delicious.
But I know that’s all it is, a taste - and a tiny one at that. This was just the very beginning of an ongoing process that needs to last the rest of my business life. I need to establish a track record to those that don’t know me but could potentially hire me, and there are too many of those to count.
Of the 2000 or so names I have on the list now, a lot of those are personal friends and/or people that aren’t ever going to hire me. There are several hundred comedians for example, and I’m glad to be in contact from a friendship angle but for business they’re not going to do me much good.
I might get an occasional referral or get thought of for a fallout, but that’s not where my target is. I want to get my name in front of bookers of the best paying work available. That’s the reason to do this at all, and that’s why I’m making it such a priority. It’s basically an ad for my services.
Sending out one email is fine, but it’s surely not the end all be all. I heard from several bookers I hadn’t had contact with in a while, and that’s exactly what I was looking to have happen. I have been pathetic at staying in contact consistently, but that ends as of today. I’m already a winner.
I’m sure it will lead to a few bookings at some point, and that’s fantastic. It’s money directly in my pocket just for reminding people I’m still here. Now I have to grow this list and find EVERY person that could possibly book me and get in front of them every month. That will take a while.
I don’t have a clue who books what in the corporate world, and I also need to delve into media as well. Jimmy Fallon is taking over The Tonight Show in a few weeks. Who is the talent booker for comedians? Jimmy Kimmel? Conan O’Brien? David Letterman? I should know all the names and have all the contact info of these people but I totally don’t. And that doesn’t include radio.
Who are the producers of the top national, regionally syndicated and local radio shows all over North America? What about The U.K. or Australia or even the Armed Forces Network? There is a LOT of work to do, and this is just the tip of the tip of a gigantic iceberg. This is where money will come from, and I need to treat this list like the gold mine it will be. It’s my ticket to success.
I know it will take time to get it really humming like I picture, but today was a terrific start and I’m thrilled to be back in the game. Eric did a phenomenal job, and I’m grateful to be teamed up with him. He’s been great to work with, but if he embezzles he’s going to have to work harder to make it happen than the last guy. I’m a lot more wary now, and that’s good. I think we’ll be ok.
It feels tremendous to finally be getting my business chops in gear. I’m going to add all kinds of valuable contacts to my list as the year progresses, and I’m finally going to be smart enough to grow them into relationships. I’m also going to reconnect with people I shouldn’t have let lapse.
|"Maxwell's Silver Humor Newsletter" is now a reality. If you'd like to receive it, send a valid email address to email@example.com.|
|Hopefully, chicks will dig it.|
|Even if they don't, I know it will be good for business.|
The work on this project is only beginning, but today was a major step. To fight back from the lowest point I can imagine feels extra satisfying, and any bitterness I had toward Mr. Embezzler is all gone. He actually did me a favor. Without that experience, I wouldn’t be as ready as I am.